Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising

By Rosalind Gill. 2008

687 citations recorded by the source corpus.

Subfields: Clinical Psychology, Gender Studies

View Paper: https://www.semanticscholar.org/paper/2092486613e5156fd7a1d63883a6fe7e01d274af

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Citations in the corpus

Adolescent Girls’ Sexual Empowerment: Two Feminists Explore the Concept (2012, background): “In mocking, to some extent, the idealized picture of the adolescent girl who feels pleasure, desire, and subjectivity as described by these theorists, I noted that this picture is ironically similar to the commodified, sexualized, marketed teen girl that Levy (2005) brought to our attention in her w”
‘No girl wants to be called a slut!’: women, heterosexual casual sex and the sexual double standard (2017, background): “…and sexually authoritative sexual subjects, there are new pressures on women to not only be heterosexually attractive but ‘sexy’ (Evans et al., 2010), sexually knowledgeable, sexually experienced (Farvid & Braun, 2014), and available to heterosexual men for sex (Farvid & Braun, 2006; Gill, 2008).”
The Amazing Bounce-Backable Woman: Resilience and the Psychological Turn in Neoliberalism (2018, background): “…how the rhetoric of bouncing back is tied closely to the notion of ‘taking control’, which is underpinned by postfeminist empowerment discourse (Gill, 2008; Douglas 2010; Banet-Weiser, 2018): ‘Fitness becomes something to do as a gift for the self while the constant maintenance (and…”
Sexualized Avatars Lead to Women’s Self-Objectification and Acceptance of Rape Myths (2015, background): “These claims parallel the idea of empowerment through sexual agency espoused by third-wave feminists (Gill, 2008) but focus on the affordances of virtual environments as being the source of empowerment.”
Teen girls, sexual double standards and ‘sexting’: Gendered value in digital image exchange (2013, background): “The daily negotiations of these new digitally mediated, heterosexualised, classed and raced norms of performing teen feminine and masculine desirability are considered.”
“It Shouldn’t Stick Out from Your Bikini at the Beach” (2013, background): “2009), lingerie advertising (Amy-Chinn, 2006), and general advertising practices (Gill, 2008) have demonstrated the centrality of ‘‘choice rhetoric’’ and the resultant positioning of women as agents who make their own empowered choices to produce (conforming) sexy bodies and/or perform particular se”
Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK (2013, background): “Her position is also reminiscent of post-feminist discourses that offer young women the possibility of inhabiting ‘free’ unconstrained forms of femininity (Gill, 2008).”
Old jokes, new media – Online sexism and constructions of gender in Internet memes (2018, neutral): “) in line with popular ‘bunny boiler’ tropes which feminists have argued to be primarily deployed to problematize feminine sexual agency (Gill, 2008).”
Sexism Reloaded, or, it's Time to get Angry Again! (2011, methodology): “For others, it was used to mark an historical shift after the height of second-wave feminist activism (see Gill 2007 for longer discussion of different perspectives).”