Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions

By Minjeong Kang, Sung-Un Yang. 2010

129 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1ff5b1ce6438b6ee66e712548d57f0ab51f2ef80

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. H. Nguyen

In Strategy and Management

1. H. Nguyen

Citations in the corpus

• Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting (2018, background): “The findings on the importance of corporate image is similar to the previous studies such as [6,19].”