Towards a Regional Strategy: The Role of Regional Headquarters of Foreign Firms in Singapore

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Global, Local, or Regional? The Locus of MNE Strategies (2016, unknown): “alleviate BRat and BRel problems by specializing its head office functions in favour of narrow region-specific substance matter (Yeung et al., 2001).”
A perspective on regional and global strategies of multinational enterprises (2004, background): “However, it is unclear whether such platforms are themselves truly non-locationbound, or can only be applied in a limited geographic space.”
Global Assemblage: Singapore, Foreign Universities, and the Construction of a “Global Education Hub” (2007, background): “Approximately 6,000 foreign MNCs and 10,000 foreign SMEs have formal presences in Singapore according to International Enterprise Singapore, a Government of Singapore statutory board (also see Yeung, Poon, & Perry, 2001, p. 170 ).”
The regional and global competitiveness of multinational firms (2012, background): “The role of regional marketing or a regional headquarters is in connecting the standardized strategy of corporate headquarters with diverse country environments and local responsiveness in the region (Daniel 1987; Halliburton and Hünerberg 1993; Yeung et al. 2001).”