Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

By Elisabeth Honka, Ali Hortaçsu, Maria Ana Vitorino. 2017

184 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a7409aae41f6cb6073ad9a531f8441e825ff9804