Measuring festival quality and value affecting visitors' satisfaction and loyalty using a structural approach

By Yoo-shik Yoon, Jin-Soo Lee, Choong‐Ki Lee. 2010

488 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1caea3e8f21a24e2406299de5b72e9aafdd236c3

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Citations in the corpus

Festival attributes and perceptions: a meta-analysis of relationships with satisfaction and loyalty. (2017, background): “Festival programwas defined as evaluations of the program overall on various attributes (funny, varied, wonderful, well managed, well organized) at two festivals in Korea (Lee et al., 2011; Yoon et al., 2010).”
The Authenticity of Heritage Sites, Tourists’ Quest for Existential Authenticity, and Destination Loyalty (2017, background): “…have combined research on such matters as tourist motivations (Yoon and Uysal 2005), destination image (Chi and Qu 2008), destination attachment (Yuksel, Yuksel, and Bilim 2010), and festival quality (Yoon, Lee, and Lee 2010) with research on tourist satisfaction and destination loyalty.”
Structural equation modelling and regression analysis in tourism research (2012, background): “Marketing Turner and Witt (2001) Tourism Economics Fuchs, Höpken, Föger, and Kunz (2010) Journal of Travel Research SEM modelling is used in an e- commerce context to determine the e-readiness of destination marketing organisations, the factors influencing success of marketing decision support sys”
What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, result): “These findings are consistent with the proposition in earlier studies (Baker & Crompton, 2000; Wu & Ai, 2016; Yoon et al., 2010) that along with satisfaction, evaluation is a significant variable that enables the prediction of loyalty.”
Event Quality, Perceived Value, Destination Image, and Behavioral Intention of Sports Events: The Case of the IAAF World Championship, Daegu, 2011 (2013, background): “While numerous studies examined the important role of quality in influencing customers’ perceptions of value and consequent behavior (Chen & Chen, 2010 ; Joseph, Brady, & Hult, 2000 ; Yoon, Lee, & Lee, 2010 ), little empirical research addressed the explicit relationship between event quality and”
An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival (2015, methodology): “This dimension has been considered to be one of the most important aspects in a festival quality evaluation (Rust & Oliver, 1994; Yoon et al., 2010; Chen et al., 2012).”
Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival (2016, unknown): “Consequently, festivals have to deliver superior value to their attendees because of the great influence of perceived value on the experiences, perceptions and behaviors of attendees (Yoon et al., 2010).”
Examining the Role of Emotional and Functional Values in Festival Evaluation (2011, background): “Perceived value has been found to be an antecedent of satisfaction and behavioral intentions (e.g., Cronin, Brady, and Hult 2000; Lee, Lee, and Lee 2007; Oh 2000; Yoon, Lee, and Lee 2010).”
Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty (2018, background): “Perceptions of quality, value, and satisfaction in a service encounter can ultimately influence consumer loyalty and create positive word of mouth (Yoon et al., 2010).”
The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2018, background): “The literature on festivals has also acknowledged that satisfaction serves as an antecedent of behavioral intentions (Baker and Crompton 2000; Y.G. Kim, Suh, and Eves 2010; Yoon, Lee, and Lee 2010).”
The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory (2015, background): “In addition, Yoon et al. (2010) reveal that perceived value influences visitor satisfaction with the Punggi Ginseng festival in Korea.”
Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival (2016, background): “As customer satisfaction has been shown to be a powerful driving force in the formation of loyalty and behavioral intentions (see for example Lee et al., 2008; Saha & Theingi, 2009; Yoon et al., 2010), festival organizers ought to have a good understanding of the determinants of customer satisfactio”