Eye tracking in web search tasks: design implications

By Joseph H. Goldberg, Mark J. Stimson, Marion Lewenstein, Neil Scott, A. Wichansky. Eye Tracking Research & Application, 2002

501 citations recorded by the source corpus.

Subfields: Human Factors and Ergonomics, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/1c5d6f354621fad98af0963dde3f1f8fc80f03ff

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In Human-Computer Interaction

Citations in the corpus

Eye Tracking in Human-Computer Interaction and Usability Research : Current Status and Future Prospects (2004, background): “Goldberg et al. (2002) Regressive saccades (regressions) Regressions indicate the presence of less meaningful cues.”
Identifying web usability problems from eye-tracking data (2007, result): “Several studies have compared the results of traditional usability evaluation against different eye-tracking metrics.”
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages (2009, background): “[10] studied eye movements on Web portals during search tasks.”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, background): “For many years psychologists have been interested in the effect of colour on preferences (Goldberg et al., 2002).”
Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web search (2007, background): “Many of the studies using eye-tracking to study Web-based “information search”, use the term loosely, and are actually referencing users’ patterns of navigation across general web page content – not the display of search engine results [ Goldberg et al. 2002, Pan et al. 2004, Halverson and Hornof 2”
Eye Tracking in Human-Computer Interaction and Usability Research (2003, unknown): “Eye tracking data analysis can proceed either top-down − based on cognitive theory or design hypotheses, or bottom-up − based entirely on observation of the data without predefined theories relating eye movements to cognitive activity (see Goldberg, Stimson, Lewenstein, Scott & Wichansky, 2002 ).”
In Google We Trust: Users' Decisions on Rank, Position, and Relevance (2007, methodology): “…2000), analysis of scanpaths (sequences of eye gazes) on Web pages (Josephson & Holmes, 2002), ocular behavior of Web users completing tasks on a Web portal page (Goldberg, Stimson, Lewenstein, Scott, & Wichansky, 2002), and eye movement behavior on several types of websites (Pan et al., 2004).”
Accurately interpreting clickthrough data as implicit feedback (2005, background): “Many of the studies using eye-tracking to study Webbased ”information search”, use the term loosely, and are actually referencing users’ patterns of navigation across general web page content – not the display of search engine results [10, 21, 12].”