Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

By Ó. González-Benito, J. González‐Benito. 2005

165 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1b8ff386b2cafdbb3fd2612e1ede2e580d5e130b

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In Strategy and Management

1. J. González‐Benito
2. Ó. González-Benito
3. Pablo Muñoz-Gallego
4. Charbel José Chiappetta Jabbour
5. J. A. Puppim de Oliveira
6. D. Kammerer
7. F. Hesping
8. Holger Schiele

Citations in the corpus

• Role of entrepreneurship and market orientation in firms' success (2009, background): “Recent reviews (e.g. Langerak, 2003; Rodrı́guez-Cano et al., 2004; González-Benito and González-Benito, 2005; Kirca et al., 2005; Shoham et al., 2006) suggest that most studies find a positive relationship between market orientation and performance, which has provoked empirical generalisations.”