Unwillingness to Pay for Privacy: A Field Experiment

By Alastair R. Beresford, Dorothea Kübler, Sören Preibusch. Social Science Research Network, 2011

264 citations recorded by the source corpus.

We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often.

Subfields: Economics and Econometrics, Safety Research, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1ab98dbf476de7100c8c1fd90a958e8fa70f25cc

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Citations in the corpus

Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon (2017, methodology): “Beresford et al. (2012) conducted a field experiment, in which subjects were asked to”
The Willingness to Sell Personal Data (2018, unknown): “…2005) which are far removed from the real value or market price of such data.2 On the other hand, some incentivized field studies indicate that very few participants are willing to pay even petty sums of money in exchange for better privacy protection (Beresford, Kübler, and Preibusch, 2012).”
Differential Privacy: An Economic Method for Choosing Epsilon (2014, background): “11In some experiments, people give up their private data for as little as a dollar [3].”
The economics of advertising and privacy (2012, methodology): “This is particularly the case as work such as Beresford et al. (2010) has found little empirical evidence of privacy concerns when it comes to choosing a vendor, though other research such as Acquisti and Spiekermann (2011) has found that interruptive advertising can reduce willingness-to-pay by…”