Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

By Leonardo Nicolao, J. Irwin, Joseph K. Goodman. 2009

459 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/193d75e25345a7deb7995199542a62b364130405

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

In Marketing

In Social Psychology

Citations in the corpus

Experiential Gifts Foster Stronger Social Relationships Than Material Gifts (2016, unknown): “…from has highlighted the importance of emotion in close relationships (Aron et al. 2000; Bazzini et al. 2007; Clark and Finkel 2004; Laurenceau et al. 1998; Nummenmaa et al. 2012; Peters and Kashima 2007; Raghunathan and Corfman 2006; Ramanathan and McGill 2007; Slatcher and Pennebaker 2006).”
If money doesn't make you happy, then you probably aren't spending it right (2011, methodology): “Testing this idea in an experimental context, Nicolao, Irwin, and Goodman (2009) randomly assigned participants to spend several dollars on either a material or experiential purchase, tracking participants' happiness with their purchase over a 2 week period.”
Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event (2015, methodology): “In that sense, experiential purchases can be more correlated with overall happiness than material purchases per the findings of Nicolao, Irwin, and Goodman (2009).”
The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability (2020, unknown): “…have empirically supported that experiential (material) acquisitions make people more (less) happy (Bronner & de Hoog, 2018; Chan & Mogilner, 2017; Nicolao et al., 2009; Van Boven & Gilovich, 2003), or failed to identify differences in emotional response based on the type of purchase (Hajdu &…”
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation (2015, background): “However, intangible experiences can also make people feel happy (Nicolao, Irwin, and Goodman 2009; Van Boven 2005).”
To have in order to do: Exploring the effects of consuming experiential products on well-being (2015, unknown): “For example, the experiential advantage is moderated by the valence (Nicolao et al., 2009), socialness (Caprariello & Reis, 2013), and”
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review (2020, background): “Nicolao et al. (2009) report that the experiential advantage only holds for positive purchases, yet it is attenuated for negative cases.”
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018, background): “In the same vein, experiential purchases, when compared with materials purchases, can result in heightened satisfaction and well-being (Nicolao et al., 2009).”