Addressing the Personalization-Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users

By Juliana Sutanto, Elia Palme, Chuan-Hoo Tan, Chee Wei David Phang. MIS Q., 2013

406 citations recorded by the source corpus.

Subfields: Clinical Psychology, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/186850ea945718ee724a03015df5ac42cf21e409

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Spyros Kokolakis

In Sociology and Political Science

1. Hanbyul Choi
2. Spyros Kokolakis
3. Sanne Kruikemeier
4. Sophie C. Boerman
5. Yoonhyuk Jung
6. Jonghwa Park
7. Bartosz W. Wojdynski
8. Nathaniel J. Evans

In Human-Computer Interaction

1. Sanne Kruikemeier
2. Sophie C. Boerman

Citations in the corpus

• Online Behavioral Advertising: A Literature Review and Research Agenda (2017, positive): “Lambrecht and Tucker (2013) compared the effects on purchase intentions and actual purchases between OBA showing an image of previously browsed hotels and random generic ads for a travel firm.”
• The role of privacy fatigue in online privacy behavior (2018, background): “For example, while mobile coupons based on users’ location information can provide highly personalized services, they may induce strong feelings of privacy intrusiveness (Sutanto, Palme, Tan, & Phang, 2013).”
• Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon (2017, background): “For example, Sutanto et al. (2013) examined the impact of IT-enabled personalisation and personalised marketing on smartphone users’ privacy concerns and proposed a personalised, privacy-safe application that retains users’ information locally on their smartphones while still providing them with…”