Understanding and managing customer relational benefits in services: a meta-analysis

By Dwayne D. Gremler, Yves Van Vaerenbergh, E. Brüggen, K. Gwinner. Journal of the Academy of Marketing Science, 2020

128 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/1840c14dd4319719266fda765b0e5a2835183686