Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives

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Liberals and conservatives rely on different sets of moral foundations. (2009, background): “As Lakoff (2004) has shown, liberals and conservatives use different words to create overarching “frames” that make policies seem morally good or bad.”
AN INVESTIGATION OF EFFECTIVENESS OF SIMULATION IN DEVELOPING ORAL SKILLS: A CASE STUDY (2013, unknown): “Lakoff, etc). The most popular method of modern sociology is frame analysis, where frame is understood as principles of selection, emphasis and presentation composed of theories about what exists, what happens and what matters (Koenig, 2005). The term “framing” was first introduced by E. Goffman (19”
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands (2012, background): “For example, some have argued that framing of political issues (e.g., taxation as a burden or as a social obligation) can have different effects depending on the recipients’ view of reality (Lakoff 2004).”