Leveraging export brands through a tourism destination brand

By Juergen Gnoth. 2002

324 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/17b4e70a64919f27ab274845cb7c2710d88cc51d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. M. Alvarez
2. Sara Campo Martínez
3. Mathilda van Niekerk
4. Krzysztof Celuch
5. B. Dedeoğlu
6. Jeffrey Weinland

In Strategy and Management

1. M. Alvarez
2. Sara Campo Martínez
3. Mathilda van Niekerk

In Tourism, Leisure and Hospitality Management

1. M. Alvarez
2. Sara Campo Martínez

Citations in the corpus

• Re-conceptualizing customer-based destination brand equity (2019, background): “Furthermore, the importance of affective components effective on loyalty was emphasized in CBBE pyramid developed by Keller (2013) and in the CBBE development process indicated by Gordon et al. (1994). It can therefore be argued that the terms ‘trust’ and ‘satisfaction’ should be examined within the”
• Country Versus Destination Image in a Developing Country (2010, background): “Similarly, Gnoth (2002 ) argues that the tourism experience may also have a significant influence on the export of goods and services.”