Country Versus Destination Image in a Developing Country

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Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) (2014, result): “…as has been reported in studies conducted on Eastern Europe (Davidson, 1992; Hall, 1999), sub-Saharan Africa (Brown, 1998), Jordan (Hazbun, 2000; Schneider & Sönmez, 1999), Ethiopia (Shanka & Frost, 1999), Turkey (Martínez & Alvarez, 2010; Okumus & Karamustafa, 2005), and Cameroon (Kimbu, 2011).”
Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’ intentions to consume Korean Food and visit Korea (2013, methodology): “Country image is often studied in the literature as a multidiensional construct with cognitive and affective measurements Martínez and Alvarez, 2010; Roth and Diamantopoulos, 2009).”