Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

By M. van Diepen, Bas Donkers, Philip Hans Franses. 2009

112 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/16a4365668b3073fab629c97c2329984988dfffa

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In Marketing

1. George Knox
2. Rutger van Oest

Citations in the corpus

• Customer Complaints and Recovery Effectiveness: A Customer Base Approach (2014, background): “Most extant studies have confirmed that recovery matters (e.g., Gilly and Gelb 1982; Smith and Bolton 1998), with a few studies reporting either no significant effect (Bolton 1998; Van Doorn and Verhoef 2008) or that the effect depends on the attribution context (Grewal, Roggeveen, and Tsiros 2008).”