Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model

By Hao Zhao. 2000

188 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/162ab923d69745a601bfda521b4c4b41d208c1d2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. L. V. Wassenhove
2. Jeanine Miklós-Thal
3. Shantanu Bhattacharya
4. Juanjuan Zhang
5. Canan Savaskan
6. Xuanming Su
7. Luk N. Van Wassenhove
8. Atalay Atasu

In Marketing

1. L. V. Wassenhove
2. Jeanine Miklós-Thal
3. Shantanu Bhattacharya
4. Juanjuan Zhang
5. Canan Savaskan

In Strategy and Management

1. L. V. Wassenhove
2. Jeanine Miklós-Thal
3. Shantanu Bhattacharya
4. Juanjuan Zhang
5. Canan Savaskan
6. Luk N. Van Wassenhove
7. Xuanming Su
8. Atalay Atasu

Citations in the corpus

• (De)marketing to Manage Consumer Quality Inferences (2013, background): “Consistent with the notion of ostensible demarketing, Cialdini (1985) suggests that humans have a psychological tendency to desire things that are less available, Amaldoss and Jain (2005) show that limited availability satisfies consumers’ need for uniqueness, and Stock and Balachander (2005) demons”
• Closed - Loop Supply Chain Models with Product Remanufacturing (2004, methodology): “Similar forms of response functions have been widely used in the advertising response models of consumer retention and product awareness (Lilien et al. 1992, Fruchter and Kalish 1997, Zhao 2000), and in salesforce effort response models in the marketing literature (Coughlan 1993).”