The Application of Structural Equation Modeling (SEM) in Determining the Antecedents of Customer Loyalty in Banks in South Thailand

By Nattakarn Eakuru, N. Mat. 2008

114 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/12e4538f600f34788a8134f83f98aa36bef92ad7

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1. Y. Tu
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Citations in the corpus

• Interrelations between Service Quality Attributes, Customer Satisfaction and Customer Loyalty in the Retail Banking Sector in Bangladesh (2011, background): “There is a positive relationship between the two constructs (Suh and Pedersen, 2010; Saunders and Petzer, 2010; Saha, and Theingi, 2009; Rod et al., 2009; Al-hawari, 2008; Hsu and Hsu, 2008; Eakuru and Mat, 2008; Beerli et al., 2004).”
• Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “Loyal customers are less likely to switch to competing brands (Eakuru and Mat, 2008), spread positive word of mouth (Deng et al.”
• Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan (2012, background): “Therefore, this hypothesis is supported, and the result is consistent with the findings of Eakuru and Mat (2008).”
• A mediating influence on customer loyalty : The role of perceived value (2010, unknown): “Thus, loyalty is linked to the success and profitability of a firm (Eakuru & Mat, 2008).”