THE BASE-OF-THE-PYRAMID PERSPECTIVE: A NEW APPROACH TO POVERTY ALLEVIATION.

By T. London. 2008

116 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/11853df25602f38ef8ba134b0853df58adc428ad

How researchers see this paper

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In Business and International Management

1. Justin W. Webb
2. R. Duane Ireland
3. Geoffrey M. Kistruck
4. Patricia Beatriz Marquez
5. David J. Ketchen, Jr.
6. Ezequiel Reficco
7. Danielle A. Chmielewski
8. Krzysztof Dembek

Citations in the corpus

• Inclusive Networks for Building BOP Markets (2012, background): “This marks a departure from traditional development approaches focused on building enabling environments from the top-down, on a more macro level (London, 2008, p. 24).”
• A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2020, background): “This original conceptualization means the BoP approach involves an external agent, “a revenue generating enterprise that either sells goods to, or sources products from, those at the base of the pyramid in a way that helps to improve the standard of living of the poor” (London 2008, p. 1).”
• The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances (2010, background): “Moreover, opportunity creation often occurs through activities of co-creation, or with the involvement of local individuals and entities (London, 2008).”