Explaining the role of norms and rationality in codeswitching
By C. Myers-Scotton. 2000
89 citations recorded by the source corpus.
Subfields: Language and Linguistics, Literature and Literary Theory
View Paper: https://www.semanticscholar.org/paper/10d3dbcda8668032ed73eae55141d62629eb9a64
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In Language and Linguistics
In Literature and Literary Theory
Citations in the corpus
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “…in Japan, Korea, Germany, India) (Bhatia, 2000; Piller, 2003; Takashi, 1990a, 1990b)…( whereas) the primary (or first) language is likely to have high levels of “belongingness” associations which connote a stronger sense of closeness and in-group associations (e.g., Myers-Scotton, 1999, 2002).””