Visitor motivation, satisfaction and behavioural intention: the 2005 Naadam Festival, Ulaanbaatar

By P. Schofield, K. Thompson. 2007

206 citations recorded by the source corpus.

The study investigates visitor motivation for attending the 2005 Naadam Festival in Ulaanbaatar, Mongolia. It identifies motivation variance on the basis of socio-demographic variables and examines the factors of significance with regard to visitor satisfaction and intention to revisit the festival. Five motivation dimensions, consistent with those identified in previous research, were identified. The horse riding and wrestling events were the most satisfying aspects of the festival from the visitor perspective, followed by Naadam's uniqueness, the opening ceremony and the authenticity of the festival. Significant differences in motivation dimensions, satisfaction and intention to revisit the festival were found on the basis of visitor origin, gender and age. The theoretical and practical implications of the findings are discussed.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1029e4a0a19bb4af08047a9793598182c2c4aea1

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Citations in the corpus

Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices (2015, result): “This is in line with previous literature in the festivals context (e.g., Kim et al., 2010; Schofield & Thompson, 2007; Yoon et al., 2010).”
Nature-Based Tourism: Motivation and Subjective Well-Being (2015, background): “Schofield and Thompson (2007) established that satisfaction and behavioral intentions are significant outcomes of attending festivals.”
Audience Members’ Motivation, Satisfaction, and Intention to Re-visit an Ethnic Minority Cultural Festival (2012, methodology): “688 factor was also one of the most important motivational factors for attending cultural festivals in previous literature (Lee, 2000; Lee et al., 2004; Schofield & Thompson, 2007; Van Zyl & Botha, 2003).”
The effects of anticipatory emotions on service satisfaction and behavioral intention (2014, background): “…in general and behavioral intention has found considerable support in many service settings, including the hotel, leisure and tourism sectors (Boulding et al. 1993; Ryu et al. 2008); restaurants (Ladhari et al. 2008), and festivals and events (Kim et al. 2010; Schofield and Thompson 2007).”
What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, background): “Several researchers (Baloglu & McCleary, 1999; Lee & Arcodia, 2011; Schofield & Thompson, 2007) identify that the perceptual evaluation of travel has a positive influence on the emotional evaluation and overall image of a tourism destination.”
Relationship between Perceived Risk, Evaluation, Satisfaction, and Behavioral Intention: A Case of Local-Festival Visitors (2016, background): “…on tourist evaluation, satisfaction, and loyalty mainly derive from those of consumer behavior in the service industry (Lee, Kyle, & Scott, 2012; Schofield & Thompson, 2007; Wan & Chan, 2013; Yoon, Lee, & Lee, 2010) and the concept of “need for variety” is a vital psychological concept…”
Motivation and Involvement as Antecedents of the Perceived Value of the Destination Experience (2013, background): “Schofield and Thompson (2007) explored the effects of push and pull motivation on satisfaction and behavior intention.”