Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites.

By Qiuju Luo, Dixi Zhong. 2015

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Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo (2017, background): “The majority of academic studies on social media have been conducted since 2008 (Luo & Zhong, 2015), and those studies have defined social media in the following ways.”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “Online platforms such as Facebook expand consumers’ social circles and provide leverage on the frequency and duration of interactions (Luo and Zhong, 2015).”
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2021, background): “Although tourism research in social media context is still in the early stages, scholars (e.g., Luo & Zhong, 2015; Shu & Scott, 2014) have commonly acknowledged the positive effects of social media on travel sector and highlighted the significant role of social media in customers' engagement (e.g.,…”