Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall
By Andrey Mikhailitchenko, R. Javalgi, Galina N. Mikhailitchenko, Michel Laroche. 2009
92 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/0f420b858999c4b7d10889f0b7c00e7ddc7ad5b8
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In Marketing
In Sociology and Political Science
Citations in the corpus
- The use of visual warnings in social marketing: The case of tobacco (2011, background): “Yet some authors find cultural differences with respect to the meaning of visual symbols in advertising (Mikhailitchenko et al., 2009), anti-tobacco media campaigns (Laroche et al., 2001) and tobacco graphic warnings (Sabbane et al., 2009a,b).”