Consumer willingness to pay for in-flight service and comfort levels: A choice experiment
By K. Balcombe, Iain Fraser, Liam W. Harris. 2009
142 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing
View Paper: https://www.semanticscholar.org/paper/0edc99d7f96c7c3729ba1f9cc0669903f33b8e8e
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In Marketing
Citations in the corpus
- Customer satisfaction using low cost carriers (2011, background): “Moreover, Balcombe, Fraser, and Harris (2009) show that not only price but also service quality triggers the passengers’ behaviors as well.”