Minimum Differentiation in Commercial Media Markets

By Esther Gal‐Or, Anthony J. Dukes. 2003

210 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0df01fa1904be18d0158747edd77632a8a43dc48

Citations in the corpus

• Two-Sided Markets with Pecuniary and Participation Externalities (2009, unknown): “5One exception is the work of Gal-Or and Dukes (2003, 2006) where platforms and advertisers bargain.”
• Competition for Viewers and Advertisers in a TV Oligopoly (2007, unknown): “…D 0 simultaneously for the n advertisers and then using Ai D Pn kD1 Aik , we find that demand for advertising at channel i equals Ai D 1 n n C 1 Œ1 m.1 s/Ri msR ; i D 1; : : : ; m; (5) 9An exception is Gal-Or and Dukes (2003), who model pair-wise negotiations between TV channels and advertisers.”
• Programming and Advertising Competition in the Broadcasting Industry (2004, unknown): “The paper by Gal-Or and Dukes (2003) provided another rationale for underprovision of diversity related to the role of advertising as information about the products available in the markets.”