Brand communication through digital influencers: Leveraging blogger engagement

By Ebru Uzunoglu, Sema Misci Kip. International Journal of Information Management, 2014

534 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0d27a57ce14cb3e053204104da9215566f4aa981

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In Communication

In Sociology and Political Science

Citations in the corpus

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “Brands can profit from the cooperation with influencers through, for example, heightened brand attitude (Munnukka et al., 2019), brand perception, purchase intention (Lee & Watkins, 2016), and a positive effect on the brand’s ranking on search engines (Uzunoğlu & Misci Kip, 2014).”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, unknown): “…as digital influencers act as intermediaries of the information they seek or receive and, once they have developed and filtered it, distribute it in the form of a message to other people via WOM, thus increasing the potential influence on them (Bao & Chang, 2014; Magno, 2017; Uzunoğlu & Kip, 2014).”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “In particular, social media influencers are perceived as authentic and/or expert because of their valuable opinions and recommendations (Uzunoğlu & Kip, 2014).”
THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION (2019, background): “Social media influencers could also act as the third party that recommended and described the products through the social media contents, which could influence the consumers’ opinions, behaviors, and attitudes towards a product (Uzunoglu & Klip, 2014).”