Explaining multi‐channel consumer's channel‐migration intention using theory of reasoned action

By Sanjukta A. Pookulangara, Jana M. Hawley, Ge Xiao. 2011

91 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0bc6cce3c5204cc4c9d63d960b85825c5e180036

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anil Bilgihan
2. Khaldoon Nusair
3. Fevzi Okumus
4. Albert A. Barreda
5. Ali Abdallah Alalwan

In Organizational Behavior and Human Resource Management

1. Anil Bilgihan
2. Khaldoon Nusair
3. Fevzi Okumus
4. Albert A. Barreda
5. Cheng-Min Chao

Citations in the corpus

• Consumer perception of knowledge-sharing in travel-related Online Social Networks (2016, methodology): “The measurement items for shared utilitarian beliefs were based on three questions from Premkumar et al. (2008). The measurement items for the switching costs were all adopted from Chang and Chen (2009) by adopting their measuring items to travel context.”