Sustainability marketing for the poorest of the poor

By Manfred Kirchgeorg, Monika I. Winn. 2006

129 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing

View Paper: https://www.semanticscholar.org/paper/0b950a9faa13d05bd2af1e7d170650d1d1549c06

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Sri V. Sridharan
2. M. Viswanathan

In Marketing

1. Sri V. Sridharan
2. M. Viswanathan

Citations in the corpus

• Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context (2008, background): “If businesses are to empower entrepreneurial activity among subsistence populations, the marketing processes must not only be decentralized to lower hierarchical levels within the organization but also devolved beyond the organizational boundary to local entrepreneurs (Kirchgeorg and Winn, 2006; Rit”