e-Tourism beyond COVID-19: a call for transformative research

By Ulrike Gretzel, Matthias Fuchs, Rodolfo Baggio, W. Höpken, R. Law, J. Neidhardt, Juho Pesonen, Markus Zanker, Zheng Xiang. Information Technology & Tourism, 2020

450 citations recorded by the source corpus.

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0b4431dd709cf41b73eef772a0cb884ce56c4a89

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England (2021, background): “Although some tourism and hospitality businesses were already in a precarious state pre-pandemic (Baum et al., 2020; Gretzel et al., 2020), these industries have been particularly disrupted by the pandemic, echoing Sands et al.’s (2016, p. 2447) forewarning that places ‘dependent on travel and…”
Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry (2021, background): “Technological innovation equires changes in e-tourism work, including history, reflection, openess, equality, diversity, and innovation ( Gretzel et al., 2020 ).”
Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity (2021, background): “…in positive psychology, thus calling for nonutilitarian/nonhedonic, and other- and inner-oriented tourism experiences for eudaimonic transformation, well-being, and happiness (Filep and Laing 2019; Gretzel et al. 2020; Kirillova, Lehto, and Cai 2017; Lengieza, Hunt, and Swim 2019; Sheldon 2020).”
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research (2020, unknown): “To achieve scientific paradigm shifts, e-tourism research should embrace historicity, reflexivity, transparency, equity, plurality and creativity (Gretzel et al., 2020).”
The impact of COVID-19 on tourism sector in India (2020, background): “…and with the implementation of certain measures and campaigns like social distancing, community lockdowns, work from home, stay at home, self- or mandatory-quarantine, curbs on crowding, etc., pressure is created for halting the tourism industry/business (Gretzel et al., 2020; Sigala, 2020).”