I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

By Kirk L. Wakefield, Karen L. Becker-Olsen, T. B. Cornwell. 2007

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0970cb6ac762062110d45760ed79024bb290e805

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. Breuer
2. Christopher Rumpf

In Strategy and Management

1. C. Breuer

Citations in the corpus

• The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts (2012, result): “These findings parallel those of Hoek, Gendall, Jeffcoat, and Orsman (1997), as well as Pham and Johar (2001) and Wakefield et al. (2007), and fit comfortably into the theory of the associative network model which suggests that memory will be greater for those brands that are prior-associated in…”