Chapter Fourteen. Focus Groups

By S. Wilkinson. 2008

261 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0960acd796706c334f78267b035ffdae828bde0f

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In Sociology and Political Science

1. Susanne Beck
2. Reinhard Prügl

Citations in the corpus

• Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity (2018, background): “Focus groups were the preferred instrument over personal interviews as brand images are influenced by interpersonal influences (e.g., peer pressure, social desirability; Powell & Single, 1996).”