The life and death of online gaming communities: a look at guilds in world of warcraft

By Nicolas Ducheneaut, N. Yee, Eric Nickell, Robert J. Moore. International Conference on Human Factors in Computing Systems, 2007

322 citations recorded by the source corpus.

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Internet Gaming Addiction: A Systematic Review of Empirical Research (2012, background): “1 A guild is a social grouping of people in-game, usually established around common goals, such as accessing the respective game’s high-end content collectively (Ducheneaut et al. 2007).”
No country for old members: user lifecycle and linguistic change in online communities (2013, background): “For example, previous research has examined the dynamics of online social networks, studying the evolution of the whole network structure [21, 28], of groups inside these networks [2, 10, 16, 50], as well as the social tie creation between individual users [29].”
Exploring Cyberbullying and Other Toxic Behavior in Team Competition Online Games (2015, background): “Even though a given game might not have a form of team competition, sense of belonging is frequently derived from a small group of players, called guilds or parties in MMORPGs [22].”