Consumer Behaviour: Buying, Having, Being
By Michael R. Solomon, Rebekah Russell–Bennett, J. Previte. 2007
192 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/04b8fbb27c189d15e6a1eb99bb1567860dc1ffa1
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Citations in the corpus
- An investigation of consumer acceptance of M-Banking in Australia (2010, background): “In this way, it could be that using SSBT in the banking context rather than dealing with service personnel has become a societal norm, an informal expectation of behaviour (Solomon et al., 2008), as opposed to a motivating or inhibiting factor of future SSBT adoption.”