Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms

By Andrea Ordanini, Lucia Miceli, Marta Pizzetti, A. Parasuraman. 2011

1,144 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/04a95b31ab5f392d4ba5e96e2cbbf0315790d36a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

In crowdfunding we trust: A trust-building model in lending crowdfunding (2020, background): “With the establishment of crowdfunding, the crowd obtained an even more active role, participating not only in the innovation and problem solving processes, but also in the capital raising (Ordanini et al., 2011).”
From the crowd to the market: The role of reward-based crowdfunding performance in attracting professional investors (2017, background): “…et al., 2015), whereas other works have explored the underlying dynamics behind the behavior of contributors of such campaigns, i.e., the backers, (Ordanini et al., 2011; Burtch et al., 2013; Agrawal et al., 2014b; Burtch et al., 2015; Cholakova and Clarysse, 2015; Kuppuswamy and Bayus, 2015).”
How to Respond to the Fourth Industrial Revolution, or the Second Information Technology Revolution? Dynamic New Combinations between Technology, Market, and Society through Open Innovation (2018, background): “Alternatively, we need to strengthen the width and depth of crowd funding [19].”
Reward-based crowdfunding of entrepreneurial projects: the effect of local altruism and localized social capital on proponents’ success (2017, positive): “Based on in-depth case studies of three crowdfunding initiatives, Ordanini et al. (2011) have shown that family and friends who live near proponents are usually the first backers of their projects.”
The evolution and adoption of equity crowdfunding: entrepreneur and investor entry into a new market (2018, neutral): “This approach is appropriate where investigators are exploring a phenomenon, such as ECF, which has novelty and where related scholarly literature is sparse (Ordanini et al. 2011).”
Crowdfunding for renewable and sustainable energy projects: An exploratory case study approach (2016, methodology): “Owing to the above-mentioned investment behavior and motivation for crowdfunders, the selected cases are categorized in accordance with the format suggested by Ordanini et al [4]:”
Crowdfunding and social capital: A systematic review using a dynamic perspective (2021, background): “Ordanini et al. (2011) define this stage as the ‘friend-funding ’ stage because most funding comes from fundraisers ’ direct connections.”
Value co-creation: concept and measurement (2014, background): “Several studies have highlighted that the active role of customers in joint production is driven by their interactive and synchronous engagement (Edvardsson et al. 2011; Ordanini et al. 2011) and constructive participation (Chen et al. 2011; Hunt et al. 2012).”
Crowdfunding: A Literature Review and Research Directions (2014, neutral): “Up to date, very different business models of crowdfunding platforms exist (Ordanini et al., 2011).”