Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis

By Yukyoum Kim, Hyun-Woo Lee, M. Magnusen, Minjung Kim. 2015

112 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/042d862ee45981c12f2e972df45b7afc7f6f940c