Bilingualism and the Emotional Intensity of Advertising Language

By Stefano Puntoni, Bart de Langhe, S. V. Osselaer. 2009

264 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Language and Linguistics, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/c1516471d98e30f146e89b419860d8900adcce50

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Jia Gai
2. Stefano Puntoni

In Language and Linguistics

1. Jia Gai
2. Stefano Puntoni

In Human-Computer Interaction

1. Stefano Puntoni

Citations in the corpus

• Language and Consumer Dishonesty: A Self-Diagnosticity Theory (2021, background): “One prominent theory is that L2 leads to less intense emotional experiences (Pavlenko 2006; Puntoni et al. 2009).”