Local versus organic: A turn in consumer preferences and willingness-to-pay

By D. Adams, Matthew J. Salois. Renewable Agriculture and Food Systems, 2010

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What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews (2014, background): “The reasons for increased demand for traditional foods (Almli, 2012; Adams and Salois, 2010; Jordana, 2000; Banterle et al., 2008; Gellynck and Kühne, 2007) are manifold.”
Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach (2018, background): “Additional benefits include perceived social, environmental, and economic sustainability, as well as support for farmers and the local communities (Adams & Salois, 2010; Martinez et al., 2010).”
Market Access for Local Food through the Conventional Food Supply Chain (2011, neutral): “Consequently, a number of consumers are changing their food consumption habits seeking local food products for a variety of reasons (Adams and Salois, 2010).”
Comparing the sustainability of local and global food products in Europe (2017, neutral): “The increase in the interest for local food in the last decades among consumers, social movements, the media and academia has been based on strong beliefs that local food is more sustainable, more ecological and healthier (Adams and Salois, 2010; Thilmany et al., 2008).”