Brigitte Borja de Mozota

2005

A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Papers from Brigitte Borja de Mozota's perspective

Ordered by how strongly the researchers Brigitte Borja de Mozota trusts endorse each paper. Same corpus, a different order for every researcher.

1. Radical Innovation: how mature companies can outsmart upstarts (UBIQ)
2. Persuasive technology: using computers to change what we think and do (UBIQ)
3. Designing Pleasurable Products: An Introduction to the New Human Factors
4. The Ecological Approach to Visual Perception
5. Memory, knowledge, and the answering of questions.
6. Emotional Branding: The New Paradigm for Connecting Brands to People
7. Design of Everyday Things
8. The Principles of Psychology
9. Emergence: The Connected Lives of Ants, Brains, Cities, and Software
10. The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis (Marketing science (Providence, R.I.))

Their papers

• The Impact of User‐Oriented Design on New Product Development: An Examination of Fundamental Relationships* (2005) — 454 citations