Kexiu Cui

Strategy and Management · 2014

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kexiu Cui trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. C. Bhattacharya (in Strategy and Management)
  2. Xueming Luo (in Strategy and Management)

Papers from Kexiu Cui's perspective

Ordered by how strongly the researchers Kexiu Cui trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring Marketing Productivity: Current Knowledge and Future Directions
  2. Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation
  3. Customer satisfaction: A meta-analysis of the empirical evidence
  4. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  5. How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
  6. Corporate social responsibility and financial performance: correlation or misspecification?
  7. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  8. DYNAMIC CAPABILITIES, WHAT ARE THEY?
  9. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  10. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Their papers