L. Mimoun

Psychology & Marketing · 2021

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Whom L. Mimoun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kathleen M. Eisenhardt

Papers from L. Mimoun's perspective

Ordered by how strongly the researchers L. Mimoun trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Theory Building From Cases: Opportunities And Challenges
  2. Building theories from case study research (STUDI ORGANIZZATIVI)
  3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  4. When Good Brands Do Bad
  5. The Cultural Politics of Emotion
  6. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
  7. Brand activism: Does courting controversy help or hurt a brand? (International Journal of Research in Marketing)
  8. On Justification: Economies of Worth (Perspectives on Politics)
  9. Case Study Research Design And Methods
  10. Role Models and Moral Exemplars: How do Employees Acquire Virtues by Observing Others? (Business Ethics Quarterly)

Their papers