Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images

By L. Scott, Patrick Vargas. 2007

100 citations recorded by the source corpus.

Subfields: Communication, Visual Arts and Performing Arts, Philosophy

View Paper: https://www.semanticscholar.org/paper/ffff978b41cb6f785f548d4c52460818735c7885

Citations in the corpus

• Mixed methods designs in marketing research (2011, unknown): “Scott and Vargas (2007) employed an embedded design in their study of consumer response to pictures as a form of writing.”