Strategic issues in customer relationship management (CRM) implementation

By Christopher Bull. Business Process Management Journal, 2003

402 citations recorded by the source corpus.

Subfields: Management Information Systems, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ff74db1e96a497b1f273a89d1bbd50cc7be58a8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. F. Ahmadi
2. Naser Azad

In Organizational Behavior and Human Resource Management

1. F. Ahmadi
2. Naser Azad

Citations in the corpus

• The customer relationship management process: its measurement and impact on performance (2015, methodology): “CRM is used in vatious systems such as call centers, social media, direct mail, data storage files, banks, and customer data queries (Bull, 2003; Awasthi & Sangle, 2012). The CRM codifies the interactions between firm and its customers to maximize sales and profit using analytics and gives the users”