The effect of multi-purpose shopping on pricing and location strategy for grocery stores

By P. P. Leszczyc, A. Sinha, A. Sahgal. 2004

216 citations recorded by the source corpus.

Subfields: Building and Construction, Marketing

View Paper: https://www.semanticscholar.org/paper/fef862c9c12033c806b2644a5cfe25d681ed9a7f

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In Marketing

1. Dhruv Grewal
2. Shpëtim Çerri

Citations in the corpus

• Understanding the Determinants of Retail Strategy: An Empirical Analysis ☆ (2008, background): “References ilawadi, Kusum, Donald R. Lehmann and Scott A. Neslin (2001), “Market Response to a Major Policy Change in Marketing Mix: Learning from Procter & Gamble’s Value Pricing Strategy,” Journal of Marketing, 65 (1), 44–61. aker, Julie, A. Parasuraman, Dhruv Grewal and Glenn Voss (2002), “The In”