Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors

By Isabella Soscia. 2007

344 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fea140c6615d52e38eaed185d535b0425481c758

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Citations in the corpus

Pride in contemporary sport consumption: a marketing perspective (2010, background): “Proud consumers are more likely to generate positive word of mouth and to repurchase the company’s products (Soscia 2007).”
The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions (2013, methodology): “Emotions of the same valence have different effects on judgment (Lerner & Keltner, 2000), decision-making (Raghunathan & Pham, 1999), satisfaction (Machleit & Eroglu, 2000) and behavioral intentions (Soscia, 2007; Zeelenberg & Pieters, 2004).”
When satisfied consumers do not return: Variety seekings effect on short- and long-term intentions (2012, neutral): “There is increasing insight into the reasons for these variations in the relationship between satisfaction and behavioral intentions (Anderson & Mittal, 2000; Antón, Camarero, & Carrero, 2007; Bougie, Pieters, & Zeelenberg, 2003; Homburg & Giering, 2001; Mittal & Kamakura, 2001; Mittal, Kumar, & Tsi”
Gratitude in relationship marketing: : Theoretical development and directions for future research (2014, background): “Likewise, Soscia (2007) finds that gratitude, but not happiness, predicts repurchase intention and positive word of mouth.”
Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects (2012, background): “Recent studies (Bonifield & Cole, 2007; Bougie et al., 2003; Nyer, 1997; Soscia, 2007; Zeelenberg & Pieters, 2004) reveal that specific negative emotions have differential effects on customer behavioral responses to service failures.”
Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “In investigating the relationship between emotions and intention to recommend, satisfaction is often operationalized as a key intervening construct (e.g., Bigné, Andreu, and Gnoth 2005; Nyer 1997; Soscia 2007; Walsh et al. 2011).”
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Consumer behavior studies (Johnson and Stewart 2005; Lefebvre, Hasford, and Wang 2019; Soscia 2007; L. Watson and Spence 2007), tourism research (Breitsohl and Garrod 2016; R.”
On building better construct measures: Implications of a general hierarchical model (2008, background): “The difference between Level 1 and Level 2 effects is illustrated by the work of Soscia (2007), who investigated the relationship of Level 1 effects (i.e., the emotions of happiness, sadness, anger, guilt, gratitude, and pride) to Level 2 effects (i.e., complaining and negative word of mouth…”