Corporate brand reputation and brand crisis management

By S. Greyser. 2009

181 citations recorded by the source corpus.

Subfields: Communication, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fe47948cf18fb267d47d5257232eba588515b1d5

Citations in the corpus

• The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015, unknown): “Other alternative terms for ‘corporate reputation’ were also employed—such as ‘firm reputation’ (Turban & Cable, 2003), ‘organizational reputation’ (Deephouse & Carter, 2005), ‘company reputation’ (Cretu & Brodie, 2007), ‘business reputation’ (Stuebs & Sun, 2010) and ‘brand reputation’ (Greyser, 200”