Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

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The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, background): “Similarly, Hwang, Yoon, and Park (2011) found that restaurant patrons’ affective responses to advertising have a positive impact on brand attitudes, thus inducing positive behavioral intentions.”
Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, background): “from several previous studies (Aghekyan-Simonian et al., 2012; Bertea & Moisescu, 2011; Hwang et al., 2011) on the significant relationship between website brand and perceived risk and in demonstrating that website brand has a significant impact on purchase”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “…with advertising (e.g., Bülbül and Menon 2010; MacInnis and Price 1987) and hospitality and tourism literatures (e.g., Ghosh and Sarkar 2016; Hwang, Yoon, and Park 2011), suggesting that affective responses to advertising content can lead to behavioral intentions (e.g., booking a holiday).”