Is Intention to Return a Valid Proxy for Actual Repeat Visitation?

By B. Mckercher, T. Tse. 2012

120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fdf2376c23406fdb809f8f2c5e775fb404207597

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Pike
2. Ian Lings
3. Constanza Bianchi
4. S. Gounaris

In Organizational Behavior and Human Resource Management

1. S. Pike
2. Ian Lings
3. Constanza Bianchi
4. S. Gounaris

In Sociology and Political Science

1. S. Pike
2. Ian Lings
3. Constanza Bianchi
4. Girish Prayag
5. S. Gounaris
6. C. Ryan

Citations in the corpus

• Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) (2014, background): “It is suggested that, short of actual visitation, stated intent to visit is the most important perceptual performance indicator for emerging long haul destination marketers (McKercher & Tse, 2012).”