Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy

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The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage (2019, background): “[57] stated that a firm will achieve sustainable financial performance when the firm’s resources and processes continuously create value in the future.”
Analyzing the Effect of Corporate Environmental Performance on Corporate Financial Performance in Developed and Developing Countries (2017, background): “However, the integration of environmental strategies into core business strategy allows firms to develop valuable, inimitable and non-substitutable organizational resources and capabilities [48], enabling firms which own them to create competitive advantage [49,50] by (1) improving the efficiency an”
When do Dynamic Capabilities Lead to Competitive Advantage? The Importance of Strategic Fit (2018, unknown): “…‘do not represent two ends of the same continuum, consistent with the observation of several firms (e.g., Caterpillar, Toyota) successful in the past that have chosen to focus on both differentiation as well as efficiency’ (Banker et al., 2014, p. 874; see also, Bowman and Ambrosini, 1997).”