Conformity effects in memory as a function of group size, dissenters and uncertainty.

By E. Walther, H. Bless, F. Strack, Patsy Rackstraw, D. Wagner, L. Werth. 2002

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Changing likes and dislikes through the back door: The US-revaluation effect (2009, methodology): “Following data analytic procedures of previous studies (Walther et al, 2002 ), responses were transformed to percentages of “yes” answers for further analysis.”