Celebrity Attachment and Behavioral Intentions: The Mediating Role of Place Attachment
By Jehn Yih Wong, Tzu-Ching Lai. 2015
86 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/fc529455e82158832f58871114cfd4438b2f0e25
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In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Perceived values of TV drama, audience involvement, and behavioral intention in film tourism (2018, background): “…methodologies have examined the close relationships between celebrity involvement and behavioral intention, as well as their moderating or mediating role in predicting those relationships in the context of film tourism (see for example Wong & Lai, 2015; Yen & Croy, in press; Yen & Teng, 2015).”