Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm

By E. Arnould. 2007

132 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/fbd4fe1437a0162e82e6a4f17d87105712159af1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Stephen Louis Vargo
2. Robert F. Lusch
3. M. Tadajewski
4. Melissa Archpru Akaka
5. Kaj Storbacka
6. James R. Lewis
7. Helena Alves
8. Linda D. Hollebeek

In Organizational Behavior and Human Resource Management

1. Stephen Louis Vargo
2. Robert F. Lusch
3. M. Tadajewski
4. Melissa Archpru Akaka
5. Linda D. Hollebeek
6. Kaj Storbacka
7. Helena Alves
8. James R. Lewis

Citations in the corpus

• Service-dominant logic: continuing the evolution (2008, methodology): “Like Arnould’s (2006) amplification, we believe that Penaloza and Venkatesh’s elaboration of S-D logic provides enrichment to the underlying framework.”
• Service-dominant logic 2025 (2017, background): “S-D logic and consumer culture theory (CCT) were quickly identified as "natural allies" (Arnould, 2007) and their synthesis has been used, for example, to examine value cocreation in brand communities (Schau et al., 2009).”
• Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006, background): “…investigated the experiential, social and cultural dimensions of consumer behaviour based on an interpretive paradigmatic style, we now want to argue that motivation research is the historical root of Holbrook and Hirschman’s article and, therefore, a historical rhizome of CCT (cf. Arnould, 2006).”